Sunday SMM · Social Media Management

Sunday
SMM

Social Media Management · Corona, CA
Done for you Strategy-first Real estate specialty Inland Empire
Let's Talk View Packages
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4
Packages
1–3
Filming Days / Month
100%
Managed by Isabella
0
Recycled Templates
Every
Post Approved by You
The Founder

Hi — I'm
Isabella Calderon.

Sunday SMM started from real demand, not a business plan. After high school I went to Norco College and spent two years working alongside my mom — Julia Calderon, a Realtor with The Calderon Group — running her entire digital presence. Graphic design, video editing, content strategy, hyper-local SEO. I learned the real estate industry from the inside while building something that was clearly working.

As her growth became visible, so did my work. Local professionals started recognizing her content — and then asking who was behind it. The referrals started coming in before I had even decided to take on clients. That's genuinely how Sunday SMM began.

I don't outsource. I don't hand anything off. When you sign with Sunday, I am the person researching your audience, writing your captions, filming your content, and sending you the analytics report at the end of every month. Every single month. That's the whole thing.

What I noticed was a real gap — professionals with so much to offer, showing up inconsistently, looking generic, and wondering why social wasn't converting. The problem was never the business. It was the approach. Consistent, strategic content built for your specific audience beats sporadic viral attempts every single time.

I'm not trying to make you go viral. I'm trying to build something that's still working in six months — a feed that makes people trust you before they ever reach out.

01
Strategy Before Content
Every account starts with research — your audience, your market, your competitors, your platform data. Content is built around a documented strategy with defined pillars, not posted at random hoping something lands.
02
Built From Scratch, Always
No caption templates. No graphic files recycled across clients. Every piece is made for your brand, your voice, and your specific audience. It shows in the quality and it shows in the results.
03
One Manager. Your Account.
Isabella manages every Sunday SMM client personally. There is no B-team. The quality you see in this deck is the quality you get every single month — no exceptions, no handoffs.
04
Consistency as the Strategy
Viral moments fade. A content presence that shows up reliably and speaks to the right people compounds over time. The goal is never one great post — it's a feed that works month after month.
How We Work Together

Your monthly
workflow, handled.

01
Monthly Strategy Call
Analytics, north star goals, and the month ahead
+
We meet the last Tuesday or Thursday of the month to review analytics, agree on content direction, and lock in filming dates. You leave with a clear picture of the full month ahead.
02
Content Calendar & Approval
Delivered by the 20th — your sign-off before anything posts
+
Your content calendar lands in Rella by the 20th of each month. You review every caption, leave notes, and approve each post directly. Nothing posts without your sign-off. 48–72 hour approval window.
03
Pre-Filming Prep
Sent 2–3 days before — scripts, location, checklist
+
Before filming day, you receive a detailed prep document with approved scripts, filming location, and a scene-by-scene checklist. Nothing is figured out on the day. You arrive prepared. Everything on the list gets filmed.
04
Production Day
Within 14 days of strategy call — Sunday runs the shoot
+
You show up. Sunday directs everything — scripting cues, scene order, b-roll, energy. Footage backed up before leaving. After filming, you're completely hands-off. Editing, captioning, scheduling — all handled.
05
Editing & Delivery
5–7 business days after filming
+
Video content delivered within 72 hours minimum. Grid content within 48 hours. Every caption written from scratch — hook, body, CTA — platform-specific for each channel. Hashtag sets researched and applied. SEO built into every deliverable.
06
Publishing & Analytics
30-min engagement window + monthly report
+
Content publishes on schedule. Sunday engages during the 30-minute post-publish window — the highest-reach moment on every platform. End of month: a plain-language analytics report with top posts flagged and direction for the month ahead.
The Promise
"You close the deal and show up on filming day. Everything in between is Sunday's."
Rella — Your Approval Platform
Every post reviewed and approved by you before it ever publishes. Nothing auto-posts. Ever.
Google Drive
One shared folder. All your assets, photos, and footage — organized and always accessible.
The Standard
"Strategy-first. Research-backed. Built from scratch — never recycled, never templated."
Investment

Four packages.
One standard of work.

What changes between packages is filming days, content volume, and platform reach. The quality of work never changes. Click any package for the full breakdown.

$560/mo
Fundamental Building
For the solo business owner ready to hand off social media properly.
  • ✓1 Filming Day / Month
  • ✓Instagram + Facebook
  • ✓~8 Content Pieces / Month
  • ✓Monthly Strategy Call
  • ✓Rella Scheduling + Approval
  • ✓Monthly Analytics Report
See Full Details
$775/mo
Bridge Building
For the business owner who needs more range, reach, and filming time.
  • ✓2 Filming Days / Month
  • ✓Full Platform Suite
  • ✓~10–11 Content Pieces / Month
  • ✓Reel Series — Quarterly
  • ✓Story Highlight Audit — 60 Days
  • ✓Onboarding Included
See Full Details
$960/mo
Brand Building
For small brokerages and teams who want a cohesive brand presence.
  • ✓2 Filming Days / Month
  • ✓Full Platform Suite
  • ✓~11–12 Content Pieces / Month
  • ✓Team Rotation — Up to 5 People
  • ✓Reel Series — Quarterly
  • ✓Onboarding Included
See Full Details
Most Popular
$1,020/mo
Character Building
For the person who wants to become a known name in their market.
  • ✓3 Filming Days / Month
  • ✓Full Platform Suite
  • ✓~14–16 Content Pieces / Month
  • ✓1 Podcast OR YouTube / Month
  • ✓Quarterly Content Identity Refresh
  • ✓Persona Mapping at Onboarding
See Full Details
Included in Every Package, Every Month
Monthly strategy call Content calendar by the 20th Caption writing SEO on every post Rella scheduling + approval Monthly analytics report 30-min post-publish engagement Nothing auto-publishes
Every Package · Every Month

This is the standard.
Not the premium.

Everything below is included at every tier. No upgrades required.

Monthly Strategy Call
A working session every month. Sunday pulls all analytics beforehand — top posts, reach, engagement, story views — and walks through them in plain language. You agree on content direction and lock the filming date.
Content Calendar
Delivered by the 20th of each month for the following month. Every piece mapped — date, platform, format, and content type. No surprises. You know exactly what is coming before the month even begins.
Caption Writing
Every caption written from scratch with a hook, body, and CTA. Platform-specific for each channel — Instagram captions are not copy-pasted to Facebook or TikTok. Written for that audience, in your voice. Never recycled.
SEO Optimization
Every post gets a researched hashtag set, keyword-integrated captions, and alt text. Hashtag sets rotated monthly. Platform discoverability built into every deliverable — not added as an afterthought.
Rella Approval
All content loads into Rella before anything publishes. You approve every post. Nothing auto-publishes without your sign-off. Leave comments directly on each piece. Adjustments turned around in 24 to 48 hours.
Monthly Analytics Report
A plain-language email report at the end of every month — every platform pulled together, top posts identified, growth trend noted, and a clear read on what to focus on next month. Data with context, not just numbers.
Before the First Post Goes Live

The foundation
gets built first.

Every new Sunday client goes through a six-step onboarding process. No content is created until the foundation is complete — this is what makes the content actually work.

1
Step One
Discovery Call
No commitment, no pitch. A focused conversation to understand the business, goals, and working style.
You + Sunday
2
Step Two
Intake Survey
A detailed questionnaire covering your brand, audience, goals, competitors, and content preferences.
Completed by You
3
Step Three
Custom Strategy Portfolio
Full strategy document built from your intake. Audience profiles, content pillars, platform strategy, competitor analysis. Yours after 3 months.
Done For You
4
Step Four
Asset Collection
Logos, brand photos, existing content, login credentials — everything organized into your Google Drive folder. One clean system from day one.
Completed by You
5
Step Five
Sunday Rebrand
Full digital refresh — story highlights, bio rewrites, profile pictures, Linktree setup, and platform optimization. Your page looks like a real business before we post anything.
Done For You
6
Step Six
Month One Begins
Strategy call, first content calendar, first filming day. From here, the monthly workflow takes over. Your only job is to show up when needed.
Ongoing
The Custom Strategy Portfolio
Every signed client receives a full strategy book built specifically for them. It includes a digital footprint audit, hyper-local competitor analysis, target audience profiles, SEO visibility tactics, brand voice and tone guide, content pillars, and a full campaign breakdown — before a single post goes out. This is the blueprint everything lives inside of. It belongs to you after three months of continuous service.
$150
Retail Value
Included free with
any signed package
Beyond the Retainer

Available add-ons.
Always agreed in writing first.

Every add-on confirmed in writing before work begins. No exceptions.

Transaction, Closing & Open House Post
A dedicated grid post and stories for a closing, transaction milestone, or open house. Custom caption, full platform formatting.
$75
Event Coverage
On-site filming at an event. Real-time story posting and a produced recap post. Rate depends on duration — confirmed before the event.
$150–$300
Story Takeover Day
An additional story-only filming session beyond your package days. Market updates, day-in-the-life, or time-sensitive announcements.
$50–$75
Rush Turnaround
Standard: video within 72 hours, grid within 48 hours. Rush inside those windows carries a surcharge — always confirmed in writing first.
+25%
Additional Filming Day
An extra half-day filming session. Full direction, production, and footage backup. Requested at least one week in advance.
$150
Character Building — Both Podcast & YouTube
Character Building includes one or the other — client chooses at signing. Adding both is an add-on, discussed and confirmed individually.
Custom
Never Included
✕
Paid advertising of any kind — Facebook Ads, Instagram Ads, Google Ads. Sunday manages organic content only.
✕
Responding to DMs or comments. Sunday engages during the 30-minute post-publish window only.
✕
Graphic design beyond social content templates — logos, branding packages, print materials.
✕
Website design, management, or copywriting of any kind.
✕
Google Business posts. The one-time profile + bio update at Character Building onboarding is the only Google touchpoint.
Always Included
✓
Full filming direction — scripting, shot list, direction on the day, footage backup before leaving.
✓
Platform-specific editing — content formatted correctly for each channel, never repurposed wholesale.
✓
Caption writing in your voice — hook, body, and CTA written for that platform and that audience.
✓
SEO on every piece — researched hashtags, keyword-integrated copy, alt text. Built in, not added later.
✓
30-minute post-publish engagement — the highest-impact window on every platform, never skipped.
Ready When You Are

Let Sunday
handle the feed.

Your only job is to close the deal and show up on filming day. The strategy, the content, the editing, the scheduling, the analytics — that's Sunday's. Every month, without fail.

"You close the deal.
I'll handle the feed."
— Isabella Calderon, Sunday SMM
Phone
(951) 317-8390
Email
beatricebc143@gmail.com
Instagram
@sunday.socialss
Location
Corona, California · Inland Empire
Next Step
Discovery call — 30 minutes, no pressure.
Send Me a Message